Construction firm Sir Robert McAlpine has reported a strong initial take-up of its enhanced car salary sacrifice scheme.
Within 48 hours of the scheme, which is provided by Tusker, going live, a quarter of its 1,300 eligible employees had logged on to explore it. A total of 42% of these created an account and 20 placed orders.
The salary sacrifice scheme was launched to improve electric vehicle (EV) affordability for the firm’s workforce, making them more accessible to a broader range of employees at a time when cost-of-living pressures are high. It will help employees manage everyday costs while accessing a new vehicle.
The scheme aligns with Sir Robert McAlpine’s environmental goals, which includes a commitment to reducing carbon emissions, with a target of Net Zero by 2045. The scheme will support employees to transition to lower-emission vehicles and reduce carbon footprints.
To launch the scheme, the firm took a multi-channel communication approach, combining digital and on-site activity. It identified and engaged with internal champions early on as part of its strategy.
Antony Childs, head of people operations and development at Sir Robert McAlpine, said: “There’s a clear link between affordability and sustainability. If we want more people to switch to lower emission vehicles, we have to make it financially viable, especially when the cost of living is an issue for so many. We wanted to ensure EVs are available to more employees. For many, the cost of an EV outright is still too high and salary sacrifice schemes make it a more realistic option.
“Tusker’s pre-loved vehicle programme also has a big impact, ensuring more affordability for more employees. It helps to know where the employee champion grapevine starts from. Influential voices help seed awareness and build momentum which helps interest in the scheme spread organically. The scheme is proving its value as both a sustainability lever and a meaningful support for employees navigating rising costs.”
