This article has been supplied by our channel sponsor, PeopleValue.

PeopleValue, a leading provider of loyalty, incentive, reward and recognition and benefit technology, and John Lewis, the UK’s largest department store retailer, have agreed a supplier relationship that allows PeopleValue’s reward clients to redeem points against products provided by the retailer.

John Lewis is the UK’s largest department store retailer with 30 department stores, nine John Lewis at Home shops and johnlewis.com online. Users of PeopleValue’s eReward platform will now be able to redeem their points against products from the John Lewis product range.

The eReward platform is the market-leading points-based non-cash rewards solution. It has been designed specifically to meet the needs of companies looking for new and original ways to motivate employees and reward for achievement against performance goals.

Polly Cooper, supplier and content manager at PeopleValue, said: ‘We are delighted to be working with John Lewis. This is an exciting opportunity for users of the eReward platform to redeem points with an aspirational retailer such as John Lewis. PeopleValue prides itself on the quality and level of service we provide and it was important for us to be able to align with a brand that shares these particular values. We are constantly looking at ways to enhance our offering and securing a supplier of John Lewis’s proven quality is a big plus for us.’

Manoj Jadeja, national account manager at John Lewis, said: ‘I am delighted to be able to offer our products to PeopleValue clients. This represents a fantastic opportunity for John Lewis products to gain a route to market via people looking to redeem reward points earned via their own hard work.’

About PeopleValue
PeopleValue is a leading provider of loyalty, reward, incentive and benefit programmes to a diverse range of organisations offering a full end-to-end service through the creation, execution and management of programmes that are aimed at maximising the impact on business results. With more than 250 customers including Rank, npower, Twyford, Whitbread, Tata Steel, Royal Mail, Aviva and the RAC, the company serves more than 450,000 users. PeopleValue has developed a suite of web-based applications that can be easily implemented and that provide real-time performance information on tactical sales campaigns, reward and motivation programmes and employee engagement.