Danone uses communication to ensure its longstanding company car scheme remains relevant and valued by staff.
In September 2015, Danone launched a salary sacrifice car scheme as a separate benefit, which is offered alongside its existing company car plan. Both schemes are provided by Leaseplan.
The new scheme is available to all of Danone’s 1,300 UK employees, including its 350 dedicated car drivers.
John Mayor, head of UK rewards at Danone, says: “We offer our company car scheme and salary sacrifice scheme separately because the company car scheme is in line with our global policy. The salary sacrifice scheme offers freedom of choice for a low emission, greener vehicle and the more choices we give, the better we are at attracting and retaining the best-possible staff. Our ambition is to be ahead of our competitive set in terms of total reward.”
To communicate the car schemes, and to ensure staff are fully aware of what they are being offered and the potential savings to be made, the employer uses communication methods such as desk drops, posters, road shows and posts on its intranet site.
Upon the launch of the car salary sacrifice arrangement, Danone ran an email communications campaign that achieved an 82% engagement rate.