Gympass, leader in corporate wellness, has partnered with Lidl GB, one of Britain’s leading discount retailers, to encourage each member of its 25,000-strong workforce into fitness and wellbeing.
The Lidl workforce is spread across over 800 stores and 13 regional distribution centres managed by its head office in Wimbledon, South West London.
Most Lidl store-based colleagues are active and have little trouble getting their daily steps in on the shop floor. However, Lidl is aware that this activity alone isn’t enough for all-round wellbeing and its head office team was keen to find a corporate wellness platform that would encourage all colleagues into additional activity. By partnering with Gympass, colleagues will have unlimited access to the UK’s top gyms and studios and be able to exercise at home through online classes and personal training. Gympass will also provide a range of other services to help colleagues’ mental and financial wellbeing, including 1-on-1 online counselling sessions.
The flexibility to access all these options digitally at home as well as physically at a range of fitness facilities was key in Lidl’s decision to use Gympass which enables colleagues to fit activity around their work shifts and family commitments.
“As a large multi-site organisation, it is imperative that our initiatives reach, motivate and engage all of our colleagues,” says Melanie Di Cristino, Head of Reward and Culture at Lidl GB. “We are serious about promoting the wellbeing of our colleagues and the Gympass platform enables everyone to proactively manage their physical and mental wellbeing.”
Gympass sits nicely alongside Lidl’s comprehensive employee benefits package which also includes a variety of wellbeing initiatives including a wellbeing portal where colleagues can access healthy recipes, mental health advice and financial wellbeing tools.
“By giving our colleagues discounted access to gyms, fitness studios and wellness apps, we are providing them with a platform to enhance their wellbeing,” continues Melanie. “The flexibility and wide range of gyms, fitness facilities and apps available on Gympass gives plenty of options - there really is something for everyone on the platform.”
“We really enjoyed working with Lidl to put together a programme that would enhance and complement its existing employee benefits,” says Luke Bullen, Gympass CEO UK/IE. “When a business already has some key elements in place, it means its management team and workforce are already engaged in the concept of wellbeing and employee health. This gives us a firm foundation on which to build, offering a diverse range of wellness solutions, both in-person at fitness facilities and digitally for at-home use. Our wide-ranging programme can really help staff take their next step in fitness and we look forward to seeing the Lidl workforce tap into our new options to find an activity to love.”
