On the first day of Employee Benefits Live 2010, delegates will have the opportunity to attend masterclass sessions addressing the key issues affecting benefits professionals.

Lesley Fidler, tax director at Baker Tilly Tax and Accounting, will look at the tax changes for high earners and how to maintain the value of reward for this group. "A 50% tax rate, the withdrawal of personal allowances and restrictions on pensions relief, plus expected rise in national insurance contribution rates for employees, and increase in VAT on items purchased might lead a high earner to conclude a cash incentive is not worth the effort it takes to earn it," she says. "With demotivated leaders, an organisation is unlikely to thrive."

In other sessions, speakers will discuss the tax issues involved in implementing salary sacrifice company car schemes, and how incentives and reward strategies can drive a high-performance culture.

  • All sessions are free, but need to be booked in advance online.

Read more about Employee Benefits Live