What are employees saying about your organisation on social media?
Earlier this week, I saw a post which really resonated with me. This comprised a screenshot of a TikTok post in which the original poster had mentioned a particular benefit they received from their employer and how much they valued it. What was notable was the number of comments they then received, stating how great the perk was and how lucky they were to work for an employer that provided this.
The benefit in question also piqued my interest. At this individual’s organisation, every member of staff returning from annual leave of seven days or more is entitled to an incognito day; that is, a day blocked out in their diary for them to catch up on emails and messages.
As someone who typically returns to a bulging inbox after time away, I think this sounds like a great idea!
That aside, the original post effectively demonstrates the power of creating benefits that are valued and used by employees. Posts such as this can be a powerful way to highlight an organisation’s employer brand to potential talent.
While websites such as Glassdoor were set up for employees to share what working for an organisation is really like, warts and all, Gen Z, for example, is known to turn to platforms such as TikTok for similar information. Users frequently post about a day in their working life, their employer’s workplace culture or the benefits they receive.
Cultivating a positive workplace culture and valued employee experience, therefore, can be key to harnessing employees’ public appreciation of these. And potential staff may be more likely to take current employees’ views into consideration than corporate messaging. According to The official guide to employee advocacy, published by Linkedin, employee networks are typically 10 times larger than an organisation’s corporate following. Employers with socially engaged employees are also 58% more likely to atract top talent and 20% more likely to retain them.
After all, is there any greater advocate than an individual that so values where they work and the benefits they receive that they choose to shout about it on social media?
It just goes to show that employees really can be an employer’s biggest advocate.
Debbie Lovewell-Tuck
Editor
@DebbieLovewell
