Tayto Group has launched a tracking, performance monitoring and fuel management system across its 117-strong company car fleet.

The system, which is provided by TomTom, adds improved visibility for the snack manufacturer’s mobile team of sales, management and distribution staff.

The system enables information about how cars are driven to be collated via TomTom’s Webfleet management software in a live information dashboard or in a customisable report. It also provides live information on the location of the entire fleet.

The system has also been integrated with Tayto Group’s fleet manager software to further simplify online fleet maintenance, administration and tax compliance for its leased cars.

TomTom partner Fleet Simplicity has managed the implementation process of the system, including installation, training and system setup Tayto Group will also receive on-going support to provide regular product and system updates.

Peter Rush, purchasing manager at Tayto Group, said: “By giving us the tools to monitor and improve driving performance, the system offers us enormous potential to improve the safety of our mobile workforce, while, at the same time, reducing our fuel consumption.

“Having instant access to a wealth of real-time data and management reporting information will prove extremely valuable and further strengthens the commitment we have to our safety and environmental programmes.”