Despite the continuing tough economic conditions, just under half (45%) of respondents to this year's survey have introduced a new benefit in the past year.
Ensuring that a benefits package remains fresh and relevant to employees is a surefire way of keeping staff engaged and interested in what is on offer. Failing to do so may mean employers do not achieve the best possible return on their investment, no matter how much money they plough into their benefits.
This may be why the main driver behind employers deciding to introduce a new benefit in the past 12 months was the belief that staff would value the benefit. This was cited by 75% of respondents. In many cases, employers appear to be listening to their workers, with 45% of new benefits decisions being based on employee requests.
This year, retail/leisure discounts are the most commonly introduced benefit. This could well have been driven by employee feedback as staff look to their employer to help them make the most of their money.
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Read more articles from the Employee Benefits/Alexander Forbes Benefits Research 2011