The ageing of Europe, also known as the greying of Europe, is a demographic phenomenon characterised by a decrease in fertility, a decrease in mortality rate, and a higher life expectancy, albeit not necessarily in good health, among European populations. The most significant change will be the transition towards a much older population structure, especially the increase in the age group over 65 up to 2030. What does this mean for your business and are you thinking about the risks and opportunities this new challenge presents?
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