Under half (49%) of respondents cannot recite their organisation’s values, according to research by workplace platform organisation Rungway.
Its survey of 2,000 UK-based employees also found that 39% of respondents wish they had more involvement in contributing to their organisation’s vision and values.
The research also found:
- 52% of respondents cannot recite their organisation’s vision, with 63% of 45 to 54-year-olds and 63% of 55 to 64-year-olds both being the least likely age groups to be able to recite their organisation’s vision.
- 27% of respondents feel their organisation’s vision or values use too much corporate jargon, and 18% believe the vision and values do not actually reflect what the organisation is like.
- 45% of male respondents want to be involved in contributing to their organisation’s vision or values, compared to 32% of female respondents.
- 63% of respondents who work in the banking sector can recite their organisation’s values, compared to 59% of respondents working in IT services.
- 60% of respondents working in the healthcare sector can recite their organisation’s vision, compared to 57% of employees who work in the property industry.
- 31% of employees aged between 25 and 34 feel their organisation’s vision and values incorporate too much corporate jargon, however 64% of this age group can recite the vision and values of their organisation.
- 39% of respondents working in IT services feel their organisation’s vision and values feature too much corporate jargon, and 74% of IT services-employed respondents would like to be involved in contributing to organisational vision and values.
- 30% of respondents who work in marketing feel that their organisation’s vision and values do not align with what the business is actually like.
Julie Chakraverty (pictured), founder at Rungway, said: “[Organisation] visions and values need to represent an organisation’s purpose and inspire employees to contribute to that mission, so it’s worrying that so many employees don’t know what these are. The research also shows more [employees] want to be more involved in contributing to vision and values, so [organisations] need to work harder to engage [its] people in the process and think creatively to encourage everyone to find their voice.
“Boards are really focusing on employer branding, and in the fight for talent, [organisations] must collaborate with their people to create compelling narratives that [motivates] the talent they have to stay on-side. Unengaged employees will walk away if nothing changes.”
