Landmark Information Group has introduced DNA testing to help employees manage their diet and boost their fitness.
Landmark teamed up with British Olympian and Commonwealth 2014 Games Medal winning cyclist Jess Varnish and British nutrigenetics firm DNAFit Life Sciences, to offer DNAFit, which can reveal the best workout and diet to help individuals improve their health and boost weight loss.
So far, 50 employees have used the test, including Landmark’s chief executive officer Mark Milner.
All staff will receive their own bespoke DNAFit diet, nutrition and exercise plans and are invited to attend genetic workshops hosted by DNAFit consultant and athlete Andrew Steele.
The DNAFit test scans up to 45 gene variants linked to a body’s capacity to cope with training and food. The tests identify if a person is best suited to endurance exercise (heavy cardio) or power exercise (weights and sprints), as well as how much recovery time is needed between training and the risk of soft tissue damage.
The DNAFit test also reveals a person’s carbohydrate and saturated fat sensitivity, lactose and gluten intolerance risk, as well as their ideal diet, detox ability, anti-oxidant needs, vitamin and micronutrient intake, and salt and caffeine sensitivity.
Ian Clarke, chief technology officer at Landmark, said: “A healthy employee is a productive employee. DNAFit enables employees to know the very best diet for their own genetics and train according to their unique genetic makeup, in the process influencing behavioral change and creating motivation.”
Varnish added: “It’s really important to me to promote positive values around overall fitness, health and wellbeing. As Landmark’s ambassador, I’m really excited to see how it is embedding this approach as part of its own internal ethos.”
