Global health native agency The Bloc has appointed Cristina de los Reyes Muñoz EU people director, as part of its global expansion strategy that focuses on the European region.
In her new role, she will report directly to the chief executive officer of the Milan office, selecting and training future talent according to The Bloc’s values and commitment, which is to cement real-life behavioural change for lasting impact. She will also support and consolidate its European expansion, as it aims to solidify its position in the global medical and marketing communications sector.
De los Reyes Muñoz will actively contribute to the agency’s strategic and organisational growth plan, ensuring the evolution and strengthening of its people function, which focuses on its people’s professional growth and diversity promotion.
She has extensive experience in human resources, from her first role at Deloitte as HR supervisor, to her most recent as head of people and HR director at Desigual and La Prairie.
De los Reyes Muñoz said: “I’m thrilled to join an extraordinary group of people and to be able to do my part to help the agency expand in Europe. The Bloc’s motto ’Be Great to Do Good’ is a strong incentive to always strive for excellence. I will certainly bring all my international experience to the agency to support the business and the growth of the organisation and to develop its talent. I will face this challenge with a sense of great responsibility and the pride of being able to contribute to our future development.”
Alessandro Seveso, chief executive officer of The Bloc, added: “Cristina’s solid international experience and explosive human energy are exactly the ingredients we need to support this next phase in the organisation’s growth. Her impact will also be felt in the market, with the opportunity for our customers to interact and collaborate with professionals who are prepared and motivated to bring innovation and value.”
