By Robert Hicks, Group HR Director
Finding top talent that will help drive productivity and your purpose, mission and values is tough, but getting them to choose you amongst a sea of competitors can be even harder. Excellent candidates are likely to have the freedom of choice about where they want to work and do their research before they even apply for a role.
That’s why it’s more important now than ever before to think about how to build a competitive Employee Value Proposition, or EVP. Your EVP is made up of all the things that make your business different and great, and is something you should be expressing 24/7/365 days per year.
The last thing you want is to miss out on great talent just because you haven’t been able to clearly define and articulate why your company is worth working for.
Just as every business needs to clearly articulate its unique selling proposition, or USP, to get a customer’s attention and loyalty, shaping and sharing a compelling EVP to get an employee’s attention and loyalty is just as important.
Click here to discover the seven elements of your EVP that you need to get right if you want people to put the effort into applying for your job ads.