Case study: Reed Business Information
The media industry is not renowned for offering exceptional benefits, so it is little wonder that firms which do are eager to shout about it. Andrew Grove, HR manager for recruitment and resourcing at Reed Business Information (RBI), says: "We use our benefits material to sell the company because we still offer a final salary pension scheme and 28 days holiday a year, so we always make sure job adverts highlight these."
The need to communicate RBI's employee benefits package to candidates has become more pressing over time and was the instigator behind the development of a glossy brochure a few years ago, which is sent out with offer letters. As well as offline media, RBI has embraced the internet. "We advertise almost everything online, whether through Totaljobs.com (which we own), our own website or the recruitment microsite that we are developing," says Grove.
