Case study: Nationwide Building Society
Nationwide Building Society is involved with both the Investors in People standard and The Sunday Times' 100 best companies to work for, and came top in the newspaper's best big companies list in 2001.
Tom Harvey, head of internal communications, says it is keen to participate. "100% benchmarking is given, so you are compared to all other companies." He adds that recruiting top graduates also became less of a struggle after coming top of the list, and there was a noticeable difference after the results came out.
The building society may be happy to be involved with credible accreditation schemes, but with so many standards entering the market there is a danger of this credibility suffering."It [can] become a sea of indistinguishable and not very interesting logos," says Harvey.
