Health Shield sets out five-year vision as part of growth strategy

The non-profit-making Friendly Society has undertaken a thorough review of its strategy and business plan, setting out key targets and goals that will help to attract new members, retain existing clients and build the organisation.

In the next five years, Health Shield aims to increase its turnover while improving net return; explore and consider acquisitions; develop new partnerships and products; and enhance service levels throughout the business.

To complement its comprehensive product portfolio, in January Health Shield officially introduced a company-sponsored scheme designed specifically for small and medium-sized businesses, called Elements and Elements Plus. It has also developed Flexible Benefits products that remove any unnecessary duplication with other product providers.

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