The Football Association (FA) is to discuss how football and other team sports can create a healthier and more active workforce at Employee Benefits Connect 2016.
Pete Ackerley, head of participation at the FA, will lead an interactive roundtable discussion at the one-day event, alongside Nigel Hargreaves, commercial director at Goals Soccer Centres.
The session will outline the proactive role that employers can play within the government’s Strategy for Sport, how staff sporting events can encourage more regular participation in sports both in and outside of the workplace, as well as the wider benefits that team sports can bring, such as enhanced communication, participation and leadership skills.
Delegates attending the roundtable session can also gain insight into how to engage a wide employee demographic with sport, from the use of inclusive imagery and messaging in promotional campaigns to access to walking football for those who may be put off by the physicality of the game.
Andy Dyke, national participation manager at the FA, said: “The session will highlight how an events programme can serve as the catalyst for creating a more active and healthy workforce.
“We’re also trying to build a buzz around the Euro 2016 and encourage businesses to use that buzz to better engage their workforces.”
Employee Benefits Connect will take place on Wednesday 9 March at the Lancaster London.
