Contract publishing firm, Cedar Communications introduced a flex scheme for its 90 employees in 2003.
The scheme offers a range of benefits, including life cover, income protection, pension scheme, medical and dental cover, and lifestyle benefits.
Tracey Jakimovski, HR manager, says: "A favourite is the option to buy and sell holiday. We get 25 days' annual leave, but if your partner only gets, say 20 [days], you can exchange some of your surplus days for cash."
Childcare vouchers are also popular, due to the company's high proportion of working parents. Jakimovski adds that staff particularly value the opportunity to have their say about what benefits are included in the plan. "They feel it is their scheme, and in a highly competitive sector like this, delivering the benefits that your best people really want is crucial to attracting and retaining them."