Alliance Surgical has entered the private medical insurance (PMI) market with the launch of a plan designed for medium and large employers.

The independent surgical services provider, which is part owned and run by about 1,200 specialist consultants of which 430 are shareholders in the company, will case manage each claim directly with a consultant on a clinical and cost basis, and across all medical conditions.

Bruce Braithwaite, consultant vascular surgeon and director of operations at Alliance Surgical, said: “My colleagues and I are responsible for spending some 80% of the money organisations pay for employee healthcare benefits.

“The difference is that, as doctors, we have the ability to control costs by avoiding costly over-treatment and unnecessary tests.”