Labels such as ‘generation Y’ are too simplistic to work out how best to communicate, and therefore engage, with people.
However, there is growing evidence to suggest the increasing proliferation of smartphones is facilitating how all ages (and generations) communicate.
Indeed, I would argue that there is growing expectation from all ‘groups’ to be able to work more flexibly and therefore will rely more on their smartphones, tablets [and so on], and the applications that come with them. So, although I agree that communication is still an ‘art’, the science of communication does, and will, have an influence.
Suna Bull, Sutton Winson
