Peter Cooke
- Article
Peter Cooke: Has the death knell sounded for the company car?
Remember the historic reasons for having a company car? ‘Cost-effective’, ‘released personal capital’, ‘status symbol’, ‘sign of corporate esteem’ and ‘a better car than you would buy yourself’.
- Analysis
Is it the board's responsibility to steer fleet management?
Historically the company car, indeed personal business mobility, have not always been regarded as a board issue, but that may be about to change, says professor Peter Cooke, head of the Centre for Automotive Industries Management, Nottingham, Business School.