Love2reward is to launch a voluntary benefits product in May targeted at small and medium-sized enterprises (SMEs).
The scheme will feature the company's voucher products, including its high-street shop voucher Love2shop, leisure voucher Love2play, and travel product Love2travel.
Martin Cooper, sales and marketing manager, said the scheme would also include "the usual benefits, such as household, leisure and wellbeing products" and would aim to be "as comprehensive as any similar scheme that is on the market at the moment".
About 70% of Love2reward's client database is made up of SMEs, so Cooper is confident there is market demand for such a product. "The larger company market is pretty much saturated, but this group of employers may not have provided voluntary benefits before because it was too cost-prohibitive for existing suppliers to target them," he said. "We have a different business model because we are championing our own vouchers, so we can see the opportunity."
