A further 25% have never tried this approach but are considering doing so, according to the Employee Benefits/Towers Watson Flexible Benefits Research 2014.
Email alerts, used by 84% of respondents, are the most popular method among respondents that use targeted communications around flexible benefits, followed by leaflets and brochures (34%) and online benefits portals (22%).
Targeted communications enable employers to promote the most appropriate benefits for different demographic groups within their workforce.
Read more of the Employee Benefits/Towers Watson Flexible benefits research 2014
Debbie Lovewell-Tuck is a business journalist with 20 years’ experience specialising in pay, reward and HR. She joined Employee Benefits as a reporter in 2003, before becoming editor in 2015. Debbie is also responsible for editorial content across Employee’ Benefits events, including Employee Benefits Live and the Employee Benefits Awards, as well as hosting Employee Benefits’ webinars.View full profile
