Wincanton plans to improve communications to staff when it relaunches its share incentive plan (Sip) in September after receiving a poor take-up for its current scheme.
Just 1,000 staff of the firm's 22,500 employees participated in its last Sip. Fiona Chamberlain, group payroll and benefits manager, said: "When you consider we have about 16,000 or 17,000 eligible employees, it's actually quite poor. We're going to remarket it. We want to raise share ownership in the firm."
This year, it intends to post details to employees' home addresses as well as providing information in the workplace and communicating with them via the web.