Coors Brewers has launched an online voluntary benefits package for its 2,200 UK employees, as the result of feedback from a company-wide employee survey.

The survey, called The Big Listen, quizzed employees about the types of benefits they would like to be offered and how the brewer's existing perks could be improved. Tristan Marshall, compensation and benefits manager at Coors Brewers, explained that as cheaper products and services featured heavily among the perks employees wanted, it was decided to launch a voluntary benefits programme. "Because everyone has a different idea of what they value, the new scheme covers everything from discounts on holidays, retail, designer clothes and a concierge service for staff," he said.

The drinks firm plans to repeat The Big Listen exercise again next year in order to try and meet the demands of employees around benefits.

The online voluntary benefits package is being provided by Motivano.