AWD has relaunched its online division, HR & Reward Consulting, hoping to provide a more tailored benefits service.
The benefits consultancy firm previously owned Thomsons Online Benefits until a management buy-out earlier this year. Philip Hutchinson, a director at AWD, said that following the Thomsons buy-out, AWD will deal with a number of different benefits admin providers.
He added that many firms are sold unsuitable online systems from product-driven providers. "Technology is the easy bit. The clever bit is [asking] what is the strategy?" he said.