Channel 4 has added the Virgin Wines Club and discounted BT home broadband deals to its voluntary benefits package.
It has also increased the amount of holiday its employees can buy and sell from three to five days In addition, all 900 staff are being offered an electronic pedometer called Fitbug that counts the wearer's steps and sets them weekly goals as an incentive for completing a Vielife health and wellbeing questionnaire.
Jane Jordan, deputy head of HR at Channel 4, said: "We just want to make Fitbug available to people who will benefit."