Ladbrokes is to link executive bonuses to its clampdown on problem gambling.

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In its Preliminary results for the year ended 31 December 2013, the bookmaker stated it will establish a committee, which will report to the main board, to oversee a formalisation of a number of responsible gambling performance measures into senior executives’ remuneration.

The report stated: “While the business has always placed a high degree of focus on responsible gambling, we are taking further actions to reinforce its position at the heart of Ladbrokes.

“There will be a board committee dedicated to the topic and, from 2015, we will formalise responsible gambling measures into executive remuneration.”

Ladbrokes has declined to provide further details of the plan.