Ladbrokes is to link executive bonuses to its clampdown on problem gambling.
In its Preliminary results for the year ended 31 December 2013, the bookmaker stated it will establish a committee, which will report to the main board, to oversee a formalisation of a number of responsible gambling performance measures into senior executives’ remuneration.
The report stated: “While the business has always placed a high degree of focus on responsible gambling, we are taking further actions to reinforce its position at the heart of Ladbrokes.
“There will be a board committee dedicated to the topic and, from 2015, we will formalise responsible gambling measures into executive remuneration.”
Ladbrokes has declined to provide further details of the plan.