Kellogg's is inviting all of its 2,000 UK employees to make tax-efficient donations to charity via a payroll-giving scheme. Under the standalone scheme, due to go live this month, staff will be able to donate regularly to any UK-based charity, or a selection of charities.

An amount, chosen by the employee, will be deducted from their pay packet and donated before tax and national insurance are deducted. Kellogg's will also cover any administration fees involved.

After receiving positive feedback about the perk from a consultation and communication forum, David Lowe, compensation and benefits business partner at Kellogg's, is confident at least 20% of staff will take the scheme up.

"Part of the company's mission is to work with the community as well as within the industry. We also wanted to make sure we were competitive in this kind of benefit, as well as typical employee benefits," he said.

To promote the scheme, Kellogg's will run roadshows at all its sites, as well as using leaflets, posters, email alerts and its intranet.