DSG International has extended share option benefits to some 700 store managers across the UK to increase motivation and sense of ownership.

The retail giant, which owns Currys, Dixons and PC World, previously only awarded its most senior managers share options, but now store managers will receive a grant worth around 10% of their annual pay. Before this change, they were offered a cash-based plan linked to performance and earnings per share worth about 2% of their salary. Performance will not be taken into account in the new scheme. Stuart Nolan, group reward director, said: "We want these staff to have an incentive linked to our long-term success."

Company-branded information packs have been sent out to all eligible staff, to be followed by question and answer sessions. DSGI will also launch personalised online share calculators so employees can check how much their shareholdings are worth.