Dragon’s Den entrepreneur, Duncan Bannatyne has introduced workplace giving across his businesses.

More than 3,000 of his employees will have the chance to make donations direct from their pay to a charity of their choice in a tax-efficient manner. For example, a £6 donation will translate into £10 for higher-rate tax payers, who pass on 40% extra for their chosen cause.

Bannatyne said: “The question you should be asking is not, why would you do this, it’s why you wouldn't.”

The Scottish multi-millionaire, who has built up a chain of health clubs called Bannatyne’s and also owns Bannatyne’s Casino, Bar and Hotels, is one of a number of celebrities who have joined a campaign calling on business leaders to introduce, promote or relaunch workplace giving schemes with the aim of extending access to an extra one million employees.