Clear Insurance Management has launched a new healthcare division, which will provide private medical insurance (PMI) and employee benefits capability to small businesses through to large corporate clients.

The new business is led by Michael Cooke who was formerly at Aviva where he was responsible for the insurer’s healthcare marketing and research.

Howard Lickens, chief executive officer of Clear Insurance Management, said: "I am delighted to announce Clear’s entry to the healthcare sector in which we are building a first class team led by Michael Cooke.

“Michael is a well-known player in the PMI space whose technical expertise and access to quality underwriters will make a real difference to clients seeking a first class proposition.”

Cooke added: “I am delighted to be joining Clear to lead their ambitious plans to offer clients a more flexible and valued healthcare proposition.

“It is a great time to be launching this business as more clients seek to restructure their current schemes in order to achieve greater value.”

Read more articles on private medical insurance providers