Discover what working people in the UK think of cinema in 2024, and how they react to employers offering cinema discounts as part of staff rewards and benefits.
Each year, The Cinema Society ask a representative sample from over 1m members about their cinemagoing habits, how discounts impact their actions, and how they perceive employers offering cinema tickets as benefits and rewards.
These findings include the fact that the age group most likely to use cinema discounts is 45-54 years and an impressive 76% of members feel valued by their employer for providing cinema discounts!
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