Buck Consultants is to rebrand its healthcare business as Health & Productivity.

The new name, which is due to be adopted from April, is designed to reflect developments in the industry, which has seen a growing emphasis on keeping people healthy and not just fixing problems when they arise.

Adrian Norris, managing director of Health & Productivity, said: “The rebrand will re-focus the business on promoting wellness, and helping our clients improve engagement and productivity. In tough economic times, it is even more important to find creative and cost-effective HR solutions. Reducing absenteeism and promoting the means to achieve and maintain good health are reasons employers are turning to wellness programmes.”

“The key drivers of employee engagement, productivity, retention and overall workforce job satisfaction all get a boost – amounting to a healthy return on investment.”