Aviva appoints Phil Willcock as managing director of UK health business

Phil Willcock has been appointed as managing director of Aviva’s UK health business.

Willcock, who will start his new role in January, originally joined Aviva (formally Norwich Union) in 1996.

He has previously held roles as sales and marketing director for Norwich Union Healthcare (now Aviva UK Health) between 2003 and 2006, director of life and healthcare distribution (2006), director of business development, retail (2006-2008) and latterly, director of corporate benefits responsible for sales and strategy development.

Willcock takes up the role of managing director, Aviva UK Health from January 2010. He said: “I’m delighted to be returning to UK Health and look forward to leading the ongoing transformation of the business from an insurer to a health and wellbeing provider and building upon our current successes.”