A good workplace benefits package is the perfect way to show that your company cares about its employees both at work and during life outside the office. Attractive benefits help your business to stand out to new recruits, particularly among younger Millennial and Gen Z workers who look for more than just salary in return for their time and hard work.
But too many organisations offer benefits that don’t really benefit their people, acting more like a gesture in place of delivering real value. The term ‘Wellbeing Washing’ refers to a wellbeing strategy that advertises more than it delivers. On the surface, the benefits seem helpful and considerate, but dig a little deeper and you’ll learn that their authenticity is marred by unhelpful so-called benefits. Unfortunately, these superficial rewards are becoming more widespread as companies compete for talent.