Kwik-Fit, the automotive repair company, has introduced childcare vouchers and a home computing package using brochures in workers’ pay packets to target partners of its predominantly male workforce.
John O’Donnell, HR manager at the national chain, said the communication of the childcare voucher scheme was aimed at workers’ partners in order to help boost take-up.
“It’s something we discussed with our provider Busy Bees. We recognise our workforce is predominantly male so hopefully the introduction of this benefit will filter through to our employees’ partners as well,” he said.
The company is also promoting e-learning as part of the home computing initiative, which is being provided by IT firm Dell.
O’Donnell said that although no targets had been set for the take-up rate of either scheme, he hoped the computing offer proved popular among staff, most of whom do not use desktop systems in the workplace.
The firm has used the launch to restate its overall benefit package to staff, which includes discounted Kwik-Fit products, an EAP scheme, deals on travel and gym membership.
Kwik-Fit employs 4,700 staff at 670 sites in the UK.