EXCLUSIVE: 60% use digital communications to improve benefits engagement

EXCLUSIVE: Just over two-thirds (68%) of employer respondents use digital communication to improve employee engagement with benefits, according to research by Employee Benefits and Staffcare.

The Employee Benefits/Staffcare Benefits research 2017, which surveyed 271 employer respondents in February-March 2017, also found that 60% use face-to-face communication, such as group seminars and benefits roadshows.

Both digital and face-to-face communications are effective ways of reaching groups of employees, particularly when a workforce may be mobile, geographically dispersed or work varying shift patterns.

Printed communication materials (49%), and technology platforms (26%) also remain popular among respondents.

Where respondents use personalised total reward statements (36%) as a means of improving employee engagement with benefits, 63% use online statements, while a third (33%) issue printed documents.