Winner: Benefex – The Marvellous School of Benefits
This award is designed to recognise an organisation with fewer than 5,000 employees that has demonstrated an effective and innovative approach to benefits communication, be it through face-to-face, print, social or digital media.
Benefex’s communications strategy went further than any other, playing on the fun and unexpected. It relied heavily on social media to connect and interact with employees. The brand even extended beyond benefits, with elements being used to reinforce the organisation’s wider business strategy.
The judges said: “This was the wackiest, most impassioned full-on project, bringing recognition, benefits and social media together. It isn’t often that you see someone come up with an obscure theme and make it work.”
The winner said: “It was a real chance to push the boundaries. The message was ‘We’re marvellous because of you’.”
Simon Andrew, head of communications, Benefex
Heineken UK – Benefits Strategy
Holiday Extras – My.extras (entered by Thomsons Online Benefits)
ITV – One ITV – Communicating Reward (entered by Like Minds)
Kimberly-Clark – Konnected (entered by Aon Hewitt)
Save the Children – Payroll Giving Scheme
Click here to read more about the Employee Benefits Awards 2013