Case Study : Canon

Camera manufacturer Canon has targeted its voluntary benefits offering at helping the company to click with new recruits.
The firm offers a slew of voluntary perks, including private healthcare, childcare vouchers, gym membership and holiday discounts.
Caroline Price, HR director, UK and Ireland, says: “”Voluntary benefits add value to a recruitment package. Certain things are offered as standard nowadays by the majority of companies, and benefits can occasionally act as the decider in employees choosing to accept a role.”” Communication to Canon’s 1,800-strong UK workforce is therefore key, says Price. “”The voluntary benefits we have in place are there for our staff. Communicating them effectively is crucial. We have a dedicated HR site on our intranet, which is accessible and used by all employees, and we also have specific pages on the site that link to external sites providing more information. There is also a dedicated bi-monthly, online HR newsletter,”” she adds.