Holiday park operator Parkdean Resorts has signed the age-friendly employer pledge as part of its commitment to fostering a diverse, inclusive and multi-generational workplace.
Established by the Centre for Ageing Better, the pledge was launched to make workplaces more age-friendly and help with skills shortages across various sectors.
By signing, Parkdean Resorts has proved that it values the experience, skills and dedication that people over the age of 50 can offer, and has committed to take action to ensure that its recruitment, development and retention procedures are inclusive for anyone looking to get back into work or begin a new career later in life.
Due to a collaboration with the Department for Work and Pensions and its government-backed Return to Work Scheme, the employer welcomes over 50s to its 66 UK holiday parks to learn about careers, as well as customer service training and a guaranteed interview.
It is also a member of Rest Less, the digital community for 50 to 70-year-olds that offers guidance and resources on jobs and careers, volunteering, health and lifestyle. All of Parkdean Resorts’ vacancies are now advertised on the platform, which has a community of more than one million members.
Becky Cain, wellbeing and inclusion manager at Parkdean Resorts, said: “At Parkdean Resorts we celebrate difference, so we’re proud to have such a diverse and multigenerational workforce across our parks. With over 50s making up 21% of our workforce, we’re delighted to be signing the age-friendly employer pledge to showcase the huge amount of experience, knowledge, and mentorship they bring to the team.
“Whether they’re looking to get back into work after time out or are after a whole new career, we can offer over 50s all the support and training they need to succeed. You don’t need years of experience to work at our parks – just reliability, a can-do attitude, and the drive to work as part of a team.”