Employee engagement is fundamental to a wide range of organisational objectives

Debbie Lovewell-Tuck

Strong employee engagement is the lynchpin for numerous organisational objectives.

An engaged workforce is known to be more productive, demonstrate higher levels of performance and, often, its members act as ambassadors for their employer. Organisations that have achieved a successful engagement strategy have invariably noticed links between employee engagement, customer satisfaction and, ultimately, the bottom line.

With this in mind, surely a strong employee engagement strategy should be on every organisation’s agenda?

However, research consistently estimates that engagement levels among staff are typically low, on average, standing somewhere between 30-40% in the UK.

So, why are so many employers failing to hit the mark when it comes to workforce engagement? Where should they be focusing, or even refocusing, their people-related efforts and initiatives in order to boost staff engagement?

And what are the key drivers behind a successful engagement strategy?

Reward and benefits have a key role to play in helping to boost staff engagement. After all, if staff feel valued and supported by their employer, they are more likely to be engaged with their organisation. But, in order to achieve their objectives around this, employers must first of all engage staff with the benefits on offer. Without this, employers are unlikely to see a return on their investment.

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Read more about what 2016 holds for staff engagement.

Debbie Lovewell-Tuck
Follow on Twitter: @DebbieLovewell