Composable commerce provider Commercetools has appointed Roxana Dobrescu as its first ever chief people officer.
Reporting to co-founder and chief executive officer, Dirk Hoerig, Dobrescu will lead global personnel efforts and reinvigorate the firm’s people-first strategy. This will be through fostering a best-in-class scalable employee experience, developing meaningful talent acquisition strategies that advance equity commitments, and driving the sustainability of an innovation-led culture that nurtures a growth and progress environment.
Dobrescu, who has almost two decades of corporate human resources experience across multiple industries, joined from Labster, where she has a track record of driving organisational change and transformation through leading the human resources and talent acquisition functions as chief people officer.
Dobrescu said: “Commercetools is on an exciting growth journey as the engine behind the evolutions of commerce innovation from leading brands. This and the emphasis on culture is what drew me to the business. I’m honored to join this leadership team, and push Commercetools’ mission through supporting and uplifting its dynamic and diverse workforce and culture of excellence.”
Hoerig added: “A healthy, equitable workplace culture is the foundation of any business rooted in innovation. [Dobrescu] shares in this belief, and her leadership in advancing the employee experience, and thus Commercetools’ mission, will be invaluable. As Commercetools continues its composable commerce market dominance, [Dobrescu’s] deep expertise in cultivating and nurturing distributed teams will be essential in both sustainably scaling our multinational footprint, and attracting and retaining top talent across the globe.”