Customer engagement agency RAPP UK has appointed Terence Vieyra as its new senior vice president of people.
Based in London, Vieyra will head up a people team of 10 and be responsible for championing RAPP’s purpose of standing up for individuality. He will be an integral part of the UK senior leadership team and will work closely with chief executive officer Gabby Ludzker to boost RAPP’s culture of individuality and high performance.
Vieyra’s main focus will be on RAPP’s UK people function, overseeing strategy development and execution to attract and keep top talent. Vieyra will also be responsible for the Europe, Middle East and Africa offices to ensure a unified and positive approach to people management across the region.
With a background in creative and technology industries, Vieyra joins following a time leading HR and facilities teams in Los Angeles, New York, and London for Kobalt Music Group. While there, he played a role in building the group’s people infrastructure to support its hyper-growth period and was also part of the leadership team that managed Kobalt’s sale to Sony, where he led on the complex employee changes.
Vieyra said: “RAPP is an exciting industry powerhouse, and I was drawn to their agency ethos of advocating for individuality. I am excited to join the RAPP team and help build an empowered and diverse organisation that drives innovation and growth.”
Ludzker added: “I love that Terence brings completely ‘outside-in’ thinking while still being completely fluent in our transformation roadmap of data, technology and hyper growth. His extensive experience and expertise are perfectly aligned with our goals, and he truly understands our vision.”