RAPP UK introduces family-focused app for staff

RAPP UK family lifeCustomer engagement agency RAPP UK has implemented a family life-focused app to support its more than 1,600 employees going through fertility, pregnancy, and parenting.

Through the app, the agency’s employees will be able to access on-demand support, advice and resources across all stages of parenthood from experts, including fertility specialists, midwives, nutritionists, sleep consultants, child psychologists, and behavioural experts.

Staff can sign up to the app, which is provided by Bloss, anonymously and can access support through it without needing to make an appointment. It is also available to RAPP UK employees who are expecting a baby and those on parental leave.

This follows the announcement of RAPP’s Schools Out Support programme, which offers employees the opportunity to work 70% of the day during core hours, and make up the remaining time wherever suits them, in order to alleviate working parents’ worries around juggling school holiday childcare.

Gabby Ludzker, chief executive officer of RAPP UK, said: “The wellbeing of our staff is at the heart of everything we do, and the team will continue to build on our commitment, including new launches like Bloss, to be standing up for every single individual and supporting our team through the challenges that life brings.”

RAPP UK also offers its employees flexible working, learning and development opportunities, a volunteer day and a Me day in addition to annual leave allowances, an employee network called The Neighbourhood that focuses on anti-racism, disability, gender and LGBTQ+, and parents and carers, return-to-work coaching for its parental leave returners, mental health first aiders, access to a private GP service, mental health coaching and professional development coaching. It also provides support through live and on-demand webinars, online resources and advisor calls.