Listen: With 13,000 employees working in offices and more than 780 stores in the UK and Ireland, retailer Superdrug recognises that one of the most important aspects of its reward strategy is to offer its staff benefits that will be of value to each of them in their individual circumstances and at all stages of their lives.
In the episode of the Employee Benefits podcast, Amy Davies, people director, explains how feedback from staff members and employee networks is vital to shaping the reward strategy.
Davies talks about how inclusion is a key part of the business strategy and how this then feeds into the reward strategy in terms of ensuring its variety of benefits motivate and engage its diverse workforce, while also supporting them in all aspects of wellbeing.
At a glance
Superdrug is a health and beauty retailer with around 13,000 employees working in roles including retail, distribution centres, and marketing, HR and finance specialisms in its head office.
The average age of staff is 35 and the average length of service is 5.2 years.
Primary business objectives that impact on benefits
- Employee engagement and retention.
Career history
Amy Davies, people director, first joined Superdrug in 2008. Prior to this, she held various people team positions; she started in an employee development role at Jaguar and Landover Cars. She then moved into employee relations where she looked after a team of 950 and worked with the trade union. She subsequently took on a labour strategy and employer engagement role which involved all things wellbeing, inclusion, and reward and recognition. Davies says: “This was the start of my passion for wellbeing and inclusion at work and these are areas which I really champion in my role at Superdrug.
“I am really proud of the launch of our inclusion and wellbeing strategy in my current role I think they are making a huge difference to the culture of the company. If I look back in my career, something I am immensely proud of is how we worked as a people team throughout the pandemic, I think that really shows the strength of the team and how we pulled together to do what was right for our teams and customers.”