Pentland Brands hires new chief human resources officer

Pentland BrandsBusiness management firm Pentland Brands has appointed Belinda Deery (pictured) as chief human resources officer as of this month.

As a member of the Pentland Brands executive team, Deery will lead the HR services, recruitment, reward, employee engagement and internal communications teams across the business and brands globally.

Deery previously held HR leadership roles at businesses including Clarks, New Look, House of Fraser and Debenhams. She joined Pentland Brands from behavioural change consultancy KultraLab, where she was chief insight and solutions officer for two years. Prior to this, she spent nine years at Clarks as HR director, global talent director and latterly, chief people officer.

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Deery said: “I’m delighted to be joining Pentland, with its fantastic portfolio of brands, and helping to build on its cultural strengths in creating a purposeful, progressive and positive workplace for our people”.

Chirag Patel, chief executive officer at Pentland Brands, added: “Belinda has huge amount of industry and HR leadership experience and is an incredibly important addition to the Pentland family. Alongside her chief human resources officer and executive responsibilities, Belinda will lead the new culture programme that will help us to attract and retain the best talent.”