Companies want to be recognised—making sure that when a target audience is in a position to invest in a particular product or service, they will immediately think of their brand.
This is an outward-looking form of recognition. But it is important to look internally too. Creating a culture of employee recognition helps individuals to feel valued, and results in tangible benefits such as increased innovation, engagement, and retention.
Global food brand Kellogg knew action was necessary when they learned that only around half of their employees felt they regularly received recognition for their work.
What they did next has transformed the way their employees are recognised—and produced quantifiable business results too.
Click here to find out how Kellogg implemented their successful recognition solution.