Advo Group acquires HR Experts


Employee benefits organisation Advo Group has acquired HR Experts, which was previously part of Broker Direct.

Advo Group has acquired the HR consultancy as part of its aim to establish itself as a provider of online technology systems for payroll, benefit management and communication.

The acquisition also aims to enhance HR Expert’s current proposition by providing clients with access to Advo Group’s technology to allow for wider access to HR services.

Larry Bulmer (pictured), chief executive officer at Advo Group, said: “The addition of HR Experts into our group allows us to complete our vision of delivering individual specialism while linking wider HR, employer benefits, payroll and support to those clients that need more.”

Carly Gregory, HR consultant at HR Experts, added: “There is a synergy of clients and culture between Advo and HRE that makes this a great match. Advo’s experience of online technology will allow us to deliver more enhanced services for our clients.”