EXCLUSIVE: The ACCA launches online financial education programme


EXCLUSIVE: Global professional accountancy body the Association of Chartered Certified Accountants (ACCA) has launched an online financial education programme for its 900 UK employees.

The financial education programme, provided by Nudge, was introduced in November 2017 to help improve the financial wellbeing of the ACCA’s London and Glasgow-based employees.

Delivering a series of personalised email or text ‘nudges’ to employees, the online programme provides financial education messages that are based around employees’ specific interests and lifestyle choices, as well as if there are any legislative changes that may affect them. The nudges are automatically personalised based on an employee’s demographic, salary and benefits choices.

The financial education programme will also include access to an online platform that employees can log on to using a single sign-on process via their benefits platform. From here, employees will be able to access financial planning tools around budgeting, debt, borrowing and saving, as well as read articles on over 800 personal finance topics. The online platform also provides staff with the opportunity to configure their nudges according to their interests, add extra information about themselves, for example their partner’s income or if they have adult dependents, and to set their financial dreams and goals.

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Employees were introduced to the financial education programme through a series of roadshows and webinars.

Steven Doyle, benefits specialist at the ACCA, said: “We’re proud of our commitment to offering a comprehensive reward package that’s designed to boost the financial wellbeing of our people, and earlier this year [we] were awarded the living wage employer mark. We have a learning culture, so wanted to ensure that everyone receives the financial education that’s relevant to them, so they can develop their money management knowledge and skills, and take full advantage of the benefits we provide.”